Bups Daya, founder of Studio Arcana

Thoughts

Things worth saying about brand, direction, and the thinking behind the work. Written when there's something genuine to share.

Bups Daya, founder of Studio Arcana

Thoughts

Things worth saying about brand, direction, and the thinking behind the work. Written when there's something genuine to share.

Bups Daya, founder of Studio Arcana

Thoughts

Things worth saying about brand, direction, and the thinking behind the work. Written when there's something genuine to share.

THOUGHTS

THOUGHTS

person looking at the window

person looking at the window

Your brand didn't break. It just stopped keeping up.

person looking at the window

person looking at the window

Published

April 9, 2026

4/9/26

Apr 9, 2026

Reading Time

2 mins

Bups Daya, founder of Studio Arcana

Bups Daya, founder of Studio Arcana

Why We Stopped Selling Design

Bups Daya, founder of Studio Arcana

Bups Daya, founder of Studio Arcana

Published

February 8, 2026

2/8/26

Feb 8, 2026

Reading Time

>5 mins

If something feels misaligned...

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If something feels misaligned, it usually is.

Start a conversation

If something feels misaligned...

Start with a short email.

it usually is.

If something feels misaligned...

Start a conversation